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BMW Euler Group

The Euler Group is our partner in the Rhine-Main region. We are connected not only by the premium quality of our products but also by our emotional association with Frankfurt and the region. You can look forward to some inspiring joint events and exclusive offers.


The automobile company Euler GmbH has been a contract partner with BMW AG for around 40 years. This aspiring family company employs around 480 workers at eight locations. In 2014 they sold the impressive number of 9,200 new and used BMWs and MINIs. That makes the dealership group one of the ten biggest BMW dealers in Germany. The service workshops have comprehensive technical knowledge with regard to all the vehicle models and meet the highest BMW standards.


Since 2006 the branches in Frankfurt-Eckenheim and Frankfurt-Höchst have been joined by the used car centre in Frankfurt's Nordweststadt, as well as the dealership in Hofheim which, in addition to BMW and MINI, is also the exclusive outlet for the Alpina brand. The main dealership in Frankfurt-Eckenheim is one of only 80 certified M support centres in the whole of Germany. Since the birth in 2013 of BMW i, the electrifying sub-brand of BMW, the Euler Group has also been a certified BMW i Sales Agent in Frankfurt-Eckenheim.


But the Euler Group not only has outlets in the Rhine-Main region – you will also find knowledgeable contacts for all questions about the products from BMW and MINI in Rhineland Palatinate, or to be more precise in Pirmasens, Landstuhl and Kaiserslautern.