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BMW Euler Group

The Euler Group is our cooperation partner in the Rhein-Main area and the Palatinate. It is one of the ten largest BMW trading companies in Germany, with 13 stores in Frankfurt, Hofheim, Mühlheim, Hainburg, Rödermark, Kaiserslautern, Pirmasens, Landstuhl, Kirchheimbolanden and Bad Bergzabern.


The Euler Group is an owner-managed family business with Frankfurt roots, which has been a contractual partner of BMW AG for over 44 years and currently employs over 730 staff who are committed to meeting the needs of their clients with a high degree of personal commitment every day. After all, the proverbial joy of driving requires the reliability of a strong partner - with expertise, heart and enthusiasm.


We present the entire BMW model range at all 13 BMW locations of the Euler Group. Our team at the branches in Frankfurt Eckenheim, Hofheim, Mühlheim, Kaiserslautern and Pirmasens will advise you on all aspects of the trendy MINI brand. In addition, the branches in Rödermark and Kirchheimbolanden are also available for your MINI service.

When it comes to motor sports, we bundle our expertise at our M-base in Frankfurt-Eckenheim. Since 2005, you can experience the ALPINA brand at our Hofheim location. Our used car centres constantly have more than 1,000 high-quality company cars and used vehicles with the BMW seal of approval Premium Selection at their disposal. Our service portfolio also includes the BMW and MINI Military Sales program, which is available to our American customers with four locations in the Palatinate and one location in Hessen.