STORIES WORTH TELLING TAKE TIME. OURS IS STILL BEING TOLD.
Steigenberger Hotels & Resorts is proud of its past. We are proud of the decades of diligent care and warm service that have gone into building a leading name in German hospitality. We are proud of creating hotels where guests know they will be greeted with genuine warmth and receive the very best in service.
Today, we are building on these traditions with the creation of a new brand culture that expertly blends heritage and modernity to create a new Steigenberger. Finely tuned to the needs of today’s guest, our new culture guides everything we do, from the way we greet our guests to how we share our cosmopolitan vision of German ‘Gastfreundschaft’ with the world.
TREASURED TRADITIONS, REIMAGINED FOR THE MODERN AGE.
Steigenberger Hotels & Resorts embodies forward-looking German hospitality for the 21st century. We view our brand as an expert reimagining of yesterday’s traditions, perceived through a modern lens. Multiple guest surveys have taught us that the brand is already wellknown for its service culture, its tradition of excellence and its dining experiences. Those characteristics perfectly reflect Steigenberger’s brand traits – cultural narrative, contemporary excellence, engaging warmth and memorable experiences.
- CULTURAL NARRATIVE
We bring contemporary expressions of local culture and tradition to our guests.
- ENGAGING WARMTH
We are passionate about delivering genuine, welcoming service.
- CONTEMPORARY EXCELLENCE
Everything we do is in pursuit of precision, quality and efficiency.
- MEMORABLE EXPERIENCES
Inspiring products and touches enrich our guests’ stay.
SAME WARMTH. SAME PASSION. NEW EXPERIENCES.
Our new culture and identity are brought to life by inspirational guest experiences that strike the perfect balance of modernity and tradition.
- A WARM ARRIVAL
Every arrival at a Steigenberger hotel is like a homecoming. Guests are treated to a genuine welcome, a familiar scent, a charming welcome gift and priceless insights into the locale. The perfect start to another Steigenberger stay.
- STEIGENBERGER BREAKFAST
Each morning starts with the famous Steigenberger Breakfast. Fresh-baked bread, traditional German favorites and homemade treats combine for an outstanding breakfast experience. This is breakfast at its best.
- ‘DIE KAFFEEMANUFAKTUR’
Specialty coffee is brought to life by talented baristas served from mobile stations. German coffee culture is celebrated with a J.J. Darboven outlet in the Steigenberger lobby.
- CULTURAL PARTNERSHIPS
We bring local culture to all our guests, even before they leave the hotel. We connect everyone who stays with us to the locale through insightful experiences introduced through pop-ups, exhibitions and special presentations.
- EXPERIENCE POINT
Every Steigenberger property is brought to life by a memorable experience point with undeniable wow factor. Picture artisanal wine barrels from a local winery, a spectacular antique chandelier, or a series of paintings linking you to the history of the property.
Thomas Willms about Steigenberger Evolution
"Steigenberger is very proud of its success and history over the last 80 years. We are the most popular German hotel brand. We still want this history to be present in the future, and we commit to our tradition as well as the current properties while we also bring modernity and digitalization into focus."
Thomas Willms, CEO Steigenberger Hotels AG